Pierson attributes her optimism and ambition to growing up amidst the South Bay’s positive energy and active community.Ī graduate of Redondo Union High School, she spent a year at UC Santa Barbara before coming back home to enroll in El Camino College in hopes of obtaining a business degree. In a digital vacuum of polarizing political messaging and panic buying, her positive energy and carefree attitude resonated with a demographic that was struggling with everything from unemployment and distance learning to compartmentalizing the anger and confusion of celebrating milestone life events in quarantine.
Then I transitioned to being behind the camera in high school.” “Since I was little, I loved being in front of the camera. The majority of that growth has come in the past year, when most professionals were simply trying to hold on amidst the pandemic and keep things status quo. She has another 390,000 subscribers to the Amp World YouTube channel, where her squad posts additional content. Pierson’s numbers are staggering: nearly 2 million on Instagram, nearly 8 million on TikTok and more than 1.5 million subscribers to her YouTube channel. Social media was the perfect creative outlet for me to combine both those things.”
“Then I transitioned to being behind the camera in high school. “Since I was little, I loved being in front of the camera,” says Pierson. Now she spends her days writing TikTok scripts, filming content pieces on multiple platforms with her crew of creators and sifting through emails inviting sponsorship opportunities. This is the life of Pierson Wodzynski, a fresh-faced, infectiously optimistic 22-year-old from Redondo Beach whose Friday dance videos propelled her into the social media stratosphere and caught the attention of one of Gen Z’s most popular YouTube groups. A platform that is many people’s fun way to show off their latest meal or home improvement project is now the primary vehicle driving your career. Every piece of feedback is an ego-booster or a confidence-crusher, and everyone has an opinion about what you should or shouldn’t be doing. Product shots have to be perfectly composed yet relatable, and communication has to be on-voice but not too salesy. You can change these settings by clicking “Ad Choices / Do not sell my info” in the footer at any time.Every business owner knows how critical a role social media plays in brand-building. Please note that you will still see advertising, but it will not be personalised to you. You can choose not to receive personalised ads by clicking “Reject data collection and continue” below. Read more about how we personalise ads in the BBC and our advertising partners. When you consent to data collection on AMP pages you are consenting to allow us to display personalised ads that are relevant to you when you are outside of the UK. We use local storage to store your consent preferences on your device. Read more about the essential information we store on your device to make our web pages work. To make our web pages work, we store some limited information on your device without your consent.
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